Web Design for Online Shops, Built Around the Checkout
Websites for businesses selling their own product online, built around the things that decide whether the basket turns into an order. Fixed prices from £800, live in two to four weeks.
★★★★★ Rated 5.0 across 160 public reviews, and a certified Wix Legend Partner
200+ projects / 10 years building / 2–4 weeks to launch
Local coverage
An online shop is won and lost on the detail nobody photographs
Every visitor to an online shop arrives already able to buy, which sounds like an advantage and is mostly a burden. There is no assistant to answer the question stopping them, no shelf and no conversation at the till. Whatever the customer needs to know has to already be on the page, or they close the tab rather than ask.
That is why most lost sales are lost to surprise rather than to price. A delivery cost that only appears at the final step, a size or finish that turns out to be unavailable after it has been chosen, a returns policy that cannot be found: each one arrives after the customer has already committed some effort, and that is exactly when abandoning feels cheapest. Showing the awkward information early costs a few browsers and keeps the buyers.
What tends to work here
What to fix
Where online shops lose the order
Delivery cost appears at the last step
The single most common reason a full basket is abandoned. The number is rarely the problem; finding it out after choosing, entering an address and starting to check out is.
Stock that is not really accurate
Selling something you cannot ship costs more than the order. It costs the refund, the apology and any chance of a second purchase, and it is usually a data problem rather than a design one.
Photography that answers the wrong question
A styled hero shot sells the mood. Buyers want the scale, the finish, the underside and the thing in a real hand, which is what they would have checked had they been holding it.
Nothing said about what happens if it is wrong
Returns, warranty and who pays the postage back. Leave it unsaid and the cautious buyer, who is most of them, quietly decides not to risk it.
What I do
What I build for Online Shops & E-commerce businesses
Two services, shaped around what the business actually needs.
Web Design
Product pages, stock logic and a checkout built to be finished, including the custom work when the platform will not do it natively.
From £800
SEO
Getting product and category pages found for what people actually search when they are ready to buy, rather than only your brand name.
From £300
What it costs
What a Online Shops & E-commerce website costs, on one scale
The three build packages against the same scale, so you can see where each one starts and where they meet.
£800 to £1,000. A straightforward service or brochure site.
£1,000 to £1,300. Fully responsive design, my default recommendation.
On application, for businesses where the website is core infrastructure.
Timings
How long a Online Shops & E-commerce project actually takes
Before the clock starts
Discovery & quote
A call, competitors, then a fixed price agreed before anything starts.
2 to 4 weeks
Design & build
Where the whole build sits, brochure at the short end, ecommerce at the long one.
Launch day
Launch
Testing, SEO checks, analytics and email all done before it goes live.
30 days included
Support
Then ad-hoc whenever needed. Some clients come back years later.
Proof, not promises
Every one left by a real client on Google, Facebook, Trustpilot or Wix. Nothing here is a quote I chose because it flattered me.
Questions
Online Shops & E-commerce web design questions
Can you build things Wix does not do out of the box?+
Yes, and it is a good part of what I do. Kinetic Customs needed a configurator with component-level stock, VAT and shipping tax that change by country, and live currency conversion. None of that is a native feature, and I built it inside Wix with no third-party plugins, then carried the same logic onto a full Wix Studio rebuild.
Should I be on Wix or Shopify?+
Shopify is the stronger platform if you are running high volume across many products and channels. Wix is the better answer for most businesses I see, because the shop is one part of a site that also has to sell the brand, and you can edit all of it yourself afterwards. I will say plainly if your case is the Shopify one.
Can you handle selling outside the UK?+
Yes. That means tax at the right rate for the country buying, shipping calculated per destination rather than a flat guess, and prices displayed in the customer's own currency. It is the part of an international shop most likely to be quietly wrong, so it is worth doing properly at build rather than patching later.
How much does an online shop cost to build?+
My sites start from £800 and a straightforward shop with a modest range usually lands not far above that. Custom logic, configurators and international tax handling are where the cost genuinely rises, because they are real development rather than configuration. You get a fixed quote before anything starts either way.
Can I add products and change prices myself afterwards?+
Yes, and you should be able to without calling me. Adding a product, changing a price, marking something out of stock and running a discount are all day-to-day jobs that belong to you. I hand it over working, and I am here for the things that genuinely need me.
Nearby
Other trades I build for
Businesses often ask about related trades alongside their own, so here are a few we cover most often.
From the blog
Let's talk
Let's talk about your
Online Shops & E-commerce website
Tell me what your business needs and I will tell you honestly what would help, and what wouldn't. Free consultation, no pressure, no jargon.